Kind of Prep
Deerfield Academy is a highly selective secondary boarding school dedicated to well-rounded, inquisitive and creative young minds. Their 2015 admissions print materials sought to attract national and international applicants with outreach specifically to students who may not know what boarding school is all about. For those seeking a life-changing educational experience, Deerfield's relatively modest approach to marketing needed to show why they are a different kind of prep.
Admissions Campaign: Viewbook, Brochure, Lenticular Cards
By evolving their current brand standards and graphic approach, design and content were conceived around the unexpected; juxtaposing imagery, bright neons, and dynamic typography that gave this 200-year-old institution a leading edge amongst their peers in the Northeast.