Clean, Conscious
& Essential
Siné Essentials
Siné Essentials is a wellness and beauty brand developed by two successful hairdressers in Chicago. With their combined 20 years of experience in haircare, these partners teamed up to launch a product line that went beyond typical salon expectations. They wanted to create products that minimize the impact on the earth and adhere to their conscientious clients and beyond.
Logotype, Print Collateral, Packaging, Website, Signage












To embody these principles the bottle design, and e-commerce website was developed with a vibrant visual identity and tone complimenting the already successful salon brand. Elegant white and glass bottles with silver caps, silk screened in pop colors with bold typography helped evoke a utilitarian and beautiful message; clean, thoughtful and gorgeous hair for every day.






PROJECTS COMPLETED AT MOTH DESIGN AS SENIOR DESIGNER & ART DIRECTOR