About



Monica is a design and art director, specializing in creating flexible brand visual identity systems. With over 20 years of experience working with clients like Apple, Ford, Meta, Intuit, One Medical, Atlassian, MIT, and Revlon, she expertly develops brand visual language, design systems, guidelines, packaging, and art direction. Her career spans agencies, design studios, in-house work and independent projects in New York City, Boston, and the San Francisco Bay Area, bringing a fresh and innovative perspective.

Passionate about artistic collaboration, Monica blends design with creative expression through book design and music. She was the creative director and producer of Lull Magazine, a multimedia project in 2019, and has helped many artists design and publish books and other media. 

In her free time, she DJs under the name DEMONIKA exploring dark techno, producing ambient experimental music and making art. Her energy and creativity continually drive her to push boundaries and inspire others. Monica currently lives and works in Oakland, California with her partner and dog.











Education

Pratt Institute, Brooklyn, NY

BFA Communication Design
2003


Work Experience  

Apple
Astro Studios
Culteva
Elephant 
Graj & Gustavsen
IDEO
Landscape
Moth Design
One Medical
Revlon
SY Partners
Moniker

Capabilities

Art Direction
Book Design
Brand Guidelines
Creative Direction
Iconography
Illustration
Logo Design
Packaging
Print Collateral
Product UI
Visual Identity Systems
Website Design
Select Clients

  • AARN Plastics
  • Bleacher Report
  • Geekhouse Bikes
  • Heather McGrath
  • Hello World
  • M.A.C.S.
  • Morgan & Milo
  • Odd Duck Management
  • Recover Green Roofs
  • Solmate Socks


































Open for Work—Art Director / Design Director / Staff / Hybrid or Remote.     Open for Work—Art Director / Design Director / Staff / Hybrid or Remote.     Open for Work—Art Director / Design Director / Staff / Hybrid or Remote.      Open for Work—Art Director / Design Director / Staff / Hybrid or Remote.     Open for Work—Art Director / Design Director / Staff / Hybrid or Remote.





Contact

Let’s chat! I’m looking forward to hearing about new design projects, open positions, as well as freelance and contract work. Email with inquiries or requests for additional work samples.

Send Email
 

MONICA GREENWALD. ©2025
hello@monicagreenwald.com 
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