About Dedicated to the art and craft of design, I bring strategic clarity and collaborative insight to brands and visual systems, guiding creative direction from cohesive foundations to expressive, defining moments.
Monica is a Creative Director and Designer specializing in creating flexible brand visual identity systems. With 20 years of experience working with clients like Apple, Ford, Meta, Intuit, and One Medical, she expertly develops brand visual language, design systems, guidelines, and art direction.
Her career spans agencies, design studios, in-house work, and independent projects in New York, Boston, and San Francisco, bringing a fresh and innovative perspective. Monica’s work has been featured in Communication Arts magazine, The Dieline, and Under Consideration, and has won several AIGA Best of New England awards.
Passionate about artistic collaboration, Monica blends design with creative expression through book design and music. She was the Creative Director and Executive Producer of Lull Magazine, a multimedia, collaborative publication project in 2019. Since then, she has helped many artists design and publish books and other types of media.
In her free time, she DJs under the name Demonika, exploring dark techno, producing experimental ambient music, and creating art. Her energy and creativity continually drive her to push boundaries and inspire others. Monica currently lives and works in Oakland, California, with her partner and dog.
Pratt Institute, Brooklyn, NY
BFA Communication Design
2003
Studios & Agencies
Astro Studios
Astro Studios
Culteva
Elephant
Graj & Gustavsen
IDEO
Landscape
Moth Design
SY Partners
Moniker
Odd Duck
Capabilities
Art Direction
Book Design
Brand Guidelines
Brand Identity
Creative Direction
Content Design
Event Graphics
Illustration
Packaging
Print Collateral
Publication Design
Product UI
Signage
Visual Identity Systems
Website Design
Clients
A selection of clients from studios, agencies, or independent consulting and contract work.
Apple
Atlassian
Bleacher Report
Coinbase
Figma
Intuit
Mailchimp
Meta
Quickbooks
Stripe
Vital Bio
Goods & Services