AboutDedicated to the art and craft of design, I bring strategic clarity and collaborative insight to brands and visual systems, guiding creative direction from cohesive foundations to expressive, defining moments.


Monica is a Creative Director and Designer specializing in creating flexible brand visual identity systems. With 20 years of experience working with clients like Apple, Ford, Meta, Intuit, and One Medical, she expertly develops brand visual language, design systems, guidelines, and art direction. 

Her career spans agencies, design studios, in-house work, and independent projects in New York, Boston, and San Francisco, bringing a fresh and innovative perspective. Monica’s work has been featured in Communication Arts magazine, The Dieline, and Under Consideration, and has won several AIGA Best of New England awards.

Passionate about artistic collaboration, Monica blends design with creative expression through book design and music. She was the Creative Director and Executive Producer of Lull Magazine, a multimedia, collaborative publication project in 2019. Since then, she has helped many artists design and publish books and other types of media. 

In her free time, she DJs under the name Demonika, exploring dark techno, producing experimental ambient music, and creating art. Her energy and creativity continually drive her to push boundaries and inspire others. Monica currently lives and works in Oakland, California, with her partner and dog.








Education

Pratt Institute, Brooklyn, NY

BFA Communication Design
2003


Studios & Agencies  

Astro Studios
Culteva
Elephant 
Graj & Gustavsen
IDEO
Landscape
Moth Design
SY Partners
Moniker
Odd Duck






    Capabilities


    Art Direction

    Book Design

    Brand Guidelines

    Brand Identity

    Creative Direction

    Content Design

    Event Graphics

    Illustration

    Packaging

    Print Collateral

    Publication Design

    Product UI

    Signage

    Visual Identity Systems 

    Website Design










Clients


A selection of clients from studios, agencies, or independent consulting and contract work.




Technology & Media


Apple
Atlassian
Bleacher Report
Coinbase
Figma
Intuit
Mailchimp
Meta
Quickbooks
Stripe
Vital Bio



Goods & Services


AARN Plastics
Attn: Grace
Geekhouse Bikes
Fila
Morgan & Milo
One Medical
Recover Green Roofs
Road Scholar
Solmate Socks

Nonprofits & Higher Education


  • Crews for a Cause

    Columbia University

    Health Justice Commons

    Knight Science Journalism at MIT

    Movement Arts Creation Studio

    Massachusetts College of Art and Design

    Massachusetts College of Liberal Arts

    MIT Sloan 

    North Bennet St. School

    Physicians for Human Rights

    Projects for All: Hello World

    Science History Institute

    The Kelsey

















Let’s Connect

Contact me for inquiries, to view more work, or to discuss new job opportunities! Open to working in the San Francisco Bay Area and beyond.

Send Email
 

MONICA GREENWALD. ©2025
hello@monicagreenwald.com 
Linked In   Instagram