Mailchimp Iconography

Intuit Mailchimp has a unique brand presence in email marketing, characterized by a distinct visual identity that reflects a sense of ease, whimsy, and joy.

While at Moniker, I worked with the Mailchimp creative team to update and enhance their icon library. Designing from a clear point of view, we created custom icons for product features, navigation, and utility icons. The icons feature thin strokes and open geometric shapes, balancing playfulness with functionality.

I led the design and delivery for 250 icons, ensuring they scaled at both 24px and 16px. The library was further expanded, working with our motion designer to create a set of animated icons for hover states.

Feature icons were made for key product UI in multi-color options and in motion for hover states. Motion behaviors were made simple using the Mailchimp motion guidelines and applying a quick, snappy movement with a slight bounce, inspired by Mailchimp’s logo ‘wink’ animation.