VISUAL IDENTITY, ART DIRECTION, WEBSITE
The Geekhouse brand visual identity was built on three core principles; innovation, intellect, and irreverence. These principles drive the company’s passion for cycling while maintaining a fresh perspective on health, social responsibility and simply having fun while out riding. The logo and visual strategy emerged from the need for a streamlined production process and a concise modern aesthetic. Based on geometric typography, lines, shape and intriguing color combinations were explored in the process.