Monica is an art and design director based in the San Francisco Bay Area. She works with creatives, studios, and companies to develop and build brands, visual identity systems, packaging, books, and print.

Open to work
Remote, Hybrid, Full-time Staff, Freelance

Currently in Oakland, California

Experience

2025. Moniker SF
Senior Art Director, Designer

2024. Odd Duck, LA
Creative Director, Designer

2020. Landscape SF
Design Lead

2019. One Medical SF
Associate Art Director, Designer

View full CV

Published Works

2025. ORIGIN OF THE STICK FIGURE
by Eliot Greenwald
Artist Book Designer

2019. LULL MAGAZINE
Self-Published Multi-Media Project
Creative Director, Designer, Copywriter

2019. NIGHT CAR
by Eliot Greenwald
Artist Book Designer

2018. Mindless Love
Self-Published Booklet / Zine
Creator, Designer, Copywriter

Contact

hello@monicagreenwald.com

@monicagreenwald

monicagreenwald

Print, Publications, Packaging

Origin of the Stick Figure
Book Design

Origin of the Stick Figure is a collection of works curated by artist Eliot Greenwald. In 2024, he mailed custom pencils and paper to select artists, each with the instruction: draw a stick figure. This 240-page book with 113 artists contributing, serves as his analog collection of responses, highlighting the infinite reactions and interpretations that can emerge from a simple prompt.

The book is designed to be an oversized flipbook with a minimalist approach, featuring the collected drawings at actual size, a signature bright orange cover, and accent ink inspired by the original pencils he handed out. The book was launched at Harper’s Books in New York in 2025 and published by Junior Publishing in Brooklyn.

Origin of the Stick Figure. 240 pages. 8.5” x 11”
Soft cover with blind deboss.
10 handmade slipcases by Eliot
Edition of 150

Spencer Lowell
The Nature of Things
Book Design
Created at Moniker SF

The Nature of Things is a collection of works by photographer Spencer Lowell, exploring themes of technology, science, consumerism, robotics, and the industrialized world. Designed in collaboration with Moniker’s studio, this short-run, self-published book features an oversized format. Its stark matte gray cover, accented with a holographic foil detail, nods to the theme of technology. Inside, clean and minimalist layouts emphasize precision, allowing Lowell's striking images to resonate with clarity and dramatic impact.

The Nature of Things. 228 pages. 9” x 12”
Edition of 100

Lull Magazine Project
Executive Producer
Creative Director
Design & Copywriter

Lull Magazine — a multi-media single-issue art publication inspired by tarot card symbolism. This was a personal project exploring how depression, creativity, and intuition can be intertwined forms of motivation and manifestation. Featuring photography, illustration, animations, short films, essays, and interviews with the artists included.

Lull was launched with two openings in Boston and Oakland in 2019 and exhibited at the Boston Art Book Fair.

The first 100 orders were delivered with custom-wrapped tissue paper, with collector card sets and poster promotions.

Lull Magazine. Fate issue, 2019.
120 pages.
8.5” x 11”
Edition of 1,000,
Hemlock Printers, Vancouver, Canada

Winner of 2021 Canadian Printing Awards—Publications

The Scavenger series.
7 Card Sets
Photography by Heather McGrath

Promotional Materials

01

11 x 17” Posters
The Dreamer
Artwork by Olivia Healy

02
24 x 36” Tissue Paper Wrapping / Poster
The Scavenger
Photo by Heather McGrath

Fig. 01

Fig. 02

VII-The Chariot
Fate Issue Part 1: The Scavenger series.
Director & DP Heather McGrath

The Devil, Star, Moon, Sun, Judgment, and Universe
Fate Issue Part 3: The Surrendered series.
Director, DP, 3D Animation by Ethan Indorf

Night Car
Book Design

Eliot Greenwald is a painter and sculptor based in western Massachusetts, celebrated for his long-running series ‘Night Car.’ His first publication features 19 works from this series, highlighting its origins. Designed in a storybook format, each page presents a single-line narrative accompanied by actual-size colored pencil reproductions from his sketchbook.

The series of drawings and paintings was exhibited during his solo show in the summer of 2020 at the Hesse Flatow Gallery in New York, where the book was also released. Since then, ‘Night Car’ has grown into hundreds of works and has been showcased in galleries in New York, Los Angeles, Paris, and beyond.

Night Car. Hardcover. Cloth and gold foil.
44 pages. 7 x 10”
Edition of 100

Mindless Love
Book Design

Mindless Love is a self-published zine featuring distressed imagery, reflections, poetry, and fictionalized love letters. It serves as a meditation on uncertainty and discovery, exploring themes of loss—such as losing family, lovers, or friends—and embracing radical acceptance and humor to soothe the soul.

Through expressive typography and a deliberate use of a single bright red color, printed with a risograph to enhance texture and humanity, the work emphasizes the passion and sorrow inherent in the processes of grief and renewal.

Mindless Love. 45 pages. 5” x 7”
Saddle stitch + rubberband dust jacket.
Edition of 100

Heather McGrath Photography
Promotional Design
Packaging

Heather McGrath is a Boston-based commercial photographer with a wanderlust for extreme landscapes and raw, organic beauty. Seeking to refresh her visual identity and print collateral, she aimed to showcase her travels and photo series projects in a way that reflects her adventurous spirit.

Inspired by early 20th-century parlor cards and ephemera, we collaborated to create a self-promotional package called ‘10 Miniature Views’—a nod to vintage photo souvenirs and travel keepsakes of times past. The concept was to give the receiver a small window into incredible, often unimaginable scenes, highlighting not just places to visit but Heather’s unique perspective as a photographer.

A Window of Worlds

Designed to resemble tiny, tangible photo windows in a traditional 4:5 format, the small package offers a tactile and treasured experience.

Featured on The Dieline

10 Miniature Views.
Letterpress and offset press. 4” x 5”
3 sets of 10 cards

Fig. 01

Fig. 02

HA-MER-IKA
Artist Book Design

Ha mer ika - Institutional Interruptions - is a book written and conceived by CalArts MFA artist Silvi Naci. This 220-page softcover book was designed in collaboration with Silvi as a meditation on gender, queer identity, sexuality, immigration, race, nationhood, citizenship, (de)colonialism, and especially, their family relationships and dysfunction. All of the artwork, photography, and expressive type design featured throughout the poems and prose combine Albanian and English as documentation of their performances over the last two years, culminating in a final show where the book was launched in April 2019.

Ha Mer Ika. by Silvi Naci. Softcover. 220 pages. 9” x 12. Artist Published. Edition of 100

CAPABILITIES

Creative Direction
Art Direction
Logos
Visual Identity Systems
Brand Guidelines
Print Collateral
Publication
Packaging
Website / Product UI

SELECT CLIENTS & AGENCIES

Apple
Ford Motor Company
One Medical
IDEO
Moniker SF
Landscape
Elephant
Astro Studios
SYPartners
Moth Design
Bleacher Report
Projects For All

Monica Greenwald is a Creative Director, Art Director, and Designer based in the San Francisco Bay Area. She works with studios, in-house creative teams, and personal clients in the fields of technology, health, fashion, and the arts.

Additional work samples upon request.

Email for more info

MONICA GREENWALD